CSSA NATIONAL CAMPAIGN TOOLKIT
APPROVED RELEASE MATERIAL
Version 2026-10-07

Purpose
This toolkit supports the Canadian Swim School Alliance campaign asking the
Government of Canada to make qualifying learn-to-swim, water-safety and aquatic
leadership instruction zero-rated for GST/HST.

Start here
1. Read the policy brief in 01_POLICY_AND_FACTS.
2. Use only the approved media copy in 02_MEDIA_RELATIONS.
3. Select the EN/FR social and print assets for your audience.
4. Follow the approved activation guide in 05_SWIM_SCHOOL_ACTIVATION.
5. Review the national launch strategy and short MP letter in
   08_LAUNCH_STRATEGY.

Campaign link
English: https://notaxonswimlessons.ca/
French: https://notaxonswimlessons.ca/fr

Usage rules
- Keep the campaign non-partisan.
- Do not alter the policy or eligibility explanation.
- Do not claim the measure is law or that an MP supports it without written confirmation.
- Do not describe a letter as delivered until recipient delivery is confirmed.
- Do not extract, recolour or publish the CSSA logo separately.
- Schools may place their own logo beside a finished campaign asset when the campaign creative remains intact.

Questions
Canadian Swim School Alliance: https://www.canadianswimschools.ca/contact-us
