For swim schools
Swim schools see every day what structured instruction means for families. Here is how your school can support the campaign.
Approved campaign toolkit
Campaign Toolkit for Swim Schools
Download ready-to-share campaign materials for your website, social channels, front desk and local outreach: bilingual posters, flyers, counter signs, QR codes, social graphics, captions, media materials and short-form videos.
Free to use and share. Please keep the campaign wording accurate and do not add endorsements that have not been given.
National launch strategy
The campaign launches in staged waves so each step builds on the last.
Wave 1 — Swim schools
Recruit swim schools as distribution partners. Share the toolkit with staff and set up front-desk and website materials.
Wave 2 — Parents
Schools invite parents to send a letter to their MP using the QR poster, email and social copy.
Wave 3 — Constituency follow-up
Use riding-level results to request MP meetings, share local stories and follow up on commitments.
Resources
- Parent email and social media copy— In the toolkit
- QR code posters and counter signs— In the toolkit
- Media materials and short-form videos— In the toolkit
- Staff talking points— Available from CSSA on request
- FAQ and objection-handling sheet— Available from CSSA on request
- MP meeting guide— Available from CSSA on request
- Organization endorsement form— Available from CSSA on request
- Press release template and media pitch— Available from CSSA on request
- Provincial tax-rate savings explainer— Available from CSSA on request
- Weekly partner reporting template— Available from CSSA on request
To request materials or report an endorsement, contact CSSA. Please do not describe your school or any person as endorsing the campaign unless they have agreed in writing.
Three ways to help
Invite families and staff to write to their MP
Share this site with the families you teach, your instructors and your front-desk team. Every letter is recorded by federal riding, and the prepared text can be sent as written or personalized.
Read and share the full submission
CSSA’s pre-budget submission for Budget 2026 sets out the proposed amendment, eligibility boundaries, safeguards and fiscal considerations. Share it with your board, your municipality and local media.
Apply to be listed as a partner school
Approved partner schools appear in the strip of supporting schools shown across the site. Applications are reviewed by the campaign before anything is published.
Evidence and sources
Every figure used on this site traces back to a published source, including the National Drowning Data Snapshot — 2026 Edition and Canada Revenue Agency guidance.
Review the sourcesApply to become a partner school
Send your school’s details and a white transparent logo. The campaign reviews every application before a logo is displayed.
